Graphics is a method of communication that we use to portray our ideas to our audience, and the better we can communicate the more information that they can retain.

Sound engages audiences. It helps deliver information, it emphasises what’s on the screen, it increases the production value, it evokes emotional responses and is used to indicate mood. 

Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

A formal presentation of your nonprofit plays a key role in promoting your cause beyond peer-to-peer referrals. It allows your organization access potential advocates and volunteers.